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October 1, 2012
By: TOM BRANNA
Editor
• As a leader in skin care with an eye for emerging trends, Olay is bringing the first-ever mass market CC line of products to the US beginning this month. CC (Color & Correct) creams have started to emerge in Asia as a new category and are designed for women who love BB creams for their ability to provide a quick, flawless finish but are seeking skin care solutions that deliver long-term benefits, according to the company. The Olay Total Effects CC Tone Correcting Line treats seven signs of aging, while also providing immediate color correction with tinted formulas that include UV protection or tone correction over time. The multiple, must-have instant and long-term benefits leave skin luminous and even-toned with the reduced appearance of discolorations, fine lines and wrinkles, according to the company. Olay Total Effects CC Tone Correcting UV Moisturizers include the Olay-exclusive Essential Glucosamine Complex, containing N-acetyl glucosamine and niacinamide. Olay Total Effects CC Tone Correcting Line will be available in October 2012 for a suggested retail price of $21.50 each where Olay products are sold. More info: www.olay.com
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