P&G To Test E-Commerce Site

P&G’s vast array of brands have found a new home in cyberspace. Procter & Gamble and PFSweb have partnered to launch an e-commerce site featuring P&G’s different brands. According to a statement from P&G, the store, called eStore, will test e-commerce concepts and launch in the Spring.

The online shopping site will be owned and operated by PFSweb and exclusively feature P&G products to consumers in the U.S. Kirk Perry, P&G’s vice president, North America, said ultimately P&G’s goal “is to test concepts and programs that can be reapplied with all of our online retail partners.”