Company News

P&G To Thank Moms at London 2012 Olympics

Multimillion dollar campaign features gold medal athletes.

Author Image

By: TOM BRANNA

Editor

As it did two years ago during the Winter Olympic Games, Procter & Gamble will once again run its “Thank You Mom” campaign for the London 2012 Olympic Games.


The company plans to raise $5 million to help establish and sustain youth sports programs around the world. A portion of sales and donations from the company’s leadership brands, including Pampers, Tide, Gillette and Pantene, will help those who moms care about the most…children. Additionally, P&G will also help thousands of moms of Olympians experience The Olympics.

“We believe that behind every athlete is an even more amazing mom,” said Marc Pritchard, P&G Global Marketing and Brand Building Officer. “P&G is in the business of helping moms. Through our ‘Thank You Mom’ program we will support not just the moms of Olympic athletes – but every mom who does whatever it takes to make her child’s life the best it can be.”
P&G and its brands will also sponsor more than 150 athletes, who will be featured in advertising and retail campaigns to generate sales and donations that will help support youth sports.

Keep Up With Our Content. Subscribe To Happi Newsletters