P&G Wins Patent Dispute with Fruit of the Earth

The Procter & Gamble Company and Fruit of the Earth have reached a settlement in the lawsuit P&G filed on December 12, 2007 against Fruit of the Earth for trade dress and patent infringement on  its Olay Regenerist brands.

The parties have agreed to a Consent Judgment in which Fruit of the Earth recognized the validity of rights in the Olay Regenerist Trade Dress and certain patent rights identified in the lawsuit. Fruit of the Earth has also agreed  to revise its product offerings. The remaining terms of the agreement were not disclosed.

“P&G is committed to developing and manufacturing branded products that delight consumers and deliver incredible value. We don’t make our Olay formulas or quality available under any store brand. P&G will continue to vigorously protect our proprietary formulas and the trade dress that consumers associate with the brands they trust,” said
Steve Jemison, P&G’s chief legal officer.