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Wide-ranging three-point plan to improve lives around the world.
September 22, 2011
By: TOM BRANNA
Editor
The Procter & Gamble Company unveiled three new commitments to touch and improve the lives of millions of families around the world at this year’s Clinton Global Initiative (CGI). Announced in New York at the CGI Annual Meeting, P&G committed to working with humanitarian agencies, retail partners and an energy efficiency organization on the following sustainability investments: • The elimination of maternal and neonatal tetanus by 2015 through the Pampers/UNICEF “1 pack = 1 vaccine” campaign. Since 2006, Pampers and UNICEF have provided more than 300 million vaccines to help protect 100 million mothers and their babies from maternal and neonatal tetanus (MNT). This renewed CGI commitment will mean a decade of partnership with UNICEF to combat MNT. • In partnership with the Alliance to Save Energy, and through its Tide brand and Future Friendly conservation education campaign, reach 100 million U.S. households by Earth Day 2013 with the information needed to convert from warm/hot water laundry habits to cold water washing. This campaign is part of P&G’s corporate sustainability goal of converting 70% of total global washing machine loads to cold water washing by 2020. • Provide more than 300 million liters of clean drinking water to 2 million people affected by the drought and famine in East Africa through the P&G Children’s Safe Drinking Water Program and its partners. These efforts will help prevent 10 million days of illness in East Africa.
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