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The ‘One Step To Love’ campaign features the brand’s new Purity Made Simple One-Step Meltaway Cleansing Balm, powered by meadowfoam seed oil, vitamin E and glycerin.
January 20, 2026
By: Lianna Albrizio
Associate Editor
Philosophy has tapped “The Bachelorette”’s Kaitlyn Bristowe to profess her love of the brand’s new Purity Made Simple One-Step Meltaway Cleansing Balm… just in time for Valentine’s Day.
A playful spin on the search for “The One,” the One Step To Love campaign features Philosophy’s new Purity Made Simple One-Step Meltaway Cleansing Balm, powered by meadowfoam seed oil, vitamin E and glycerin. The balm deeply cleanses without stripping the skin, effortlessly melting away waterproof makeup, SPF, dirt and sweat in a single step while leaving lashes feeling conditioned and skin hydrated, soft and nourished, per the brand.
“One Step to Love is a playful celebration of the link between skin care and self-care,” said June Risser, senior vice president of global marketing at Philosophy. “We want to remind consumers that the right skincare routine can feel like the perfect match and share this message it in a way that makes people laugh, lean in and feel genuinely entertained.”
The Purity Made Simple One-Step Meltaway Cleansing Balm is available for $38 online at Ulta and Philosophy.com.
Watch the campaign here:
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