Pert Plus Gets in a Big Lather for Guinness Record

Talk about good, clean fun! Pert Plus, which started the 2-in-1 shampoo plus conditioner trend back in the 1980s, has claimed two Guinness World Records for the “World’s Largest Shower” and the “Most People Showering Simultaneously at a Single Venue.”

By building the world’s largest shower to mark the launch of Pert Plus for Men, Pert Plus has claimed two Guinness World Records.

On July 9, Pert Plus attempted the records by showering 145 people in a 4,000-sq.-ft. shower at Six Flags Great America and Hurricane Harbor in Gurnee, IL.Pert Plus made the attempts to mark the launch of the new Pert Plus for Men line, which features the brand’s first-ever 3-in-1 shampoo plus conditioner plus body wash.

To earn the largest shower record, Pert Plus built a custom shower structure that measured 100 ft. long and 40 ft. wide. The previous record holders for the world’s largest shower were Ludacris and Tommy Lee who set the record in 2008 during the show “Battleground Earth.” There was no previous record holder for the most people showering simultaneously.

L’Oréal USA Tees it Up for Local Children’s Hospital

Employees and supporters of L’Oréal USA gathered recently for the second annual Fore the Children charity golf outing at Fiddler’s Elbow Country Club in Bedminster Township, NJ.In total, L’Oréal USA raised $300,000 at this year’s event to benefit Children’s Specialized Hospital. The money will be used to fund the renovation of the long-term care unit family lounge at the facility.

From l-r: Morris Lenczicki, chairman of L’Oréal USA Fore The Children committee, Fred Theile, committee member; Isabelle Linton, committee member; Bob Hencken, committee member; Phil Salerno, president and chief development officer, Children’s Specialized Hospital Foundation; Beth Anne Myarick, community relations director, Children’s Specialized Hospital Foundation; Kristin Conti, committee member; Pat Cafaro, committee member; Lorraine Ramppen committee member; and Vince Serpico, L’Oréal USA.

The event drew 500 supporters—360 of whom played 18 holes of golf, including two former NY Giants players. Silent and live auctions were held and guests received a goody bag with products from leading L’Oréal USA’s brands such as The Body Shop, Diesel, Matrix, Armani, L’Oréal Paris and Kiehl’s.

Vince Serpico, senior vice president, operations, L’Oréal USA, was the driving force behind the creation of this fundraising venture in 2007.L’Oréal USA employees solicit suppliers, friends, and other community supporters for cash and in-kind donations to make the event a success.