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Pine-Sol Brand Wants Fans To Get Personal

Clorox brand rolls out contest with singer Denise Quinones.

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By: TOM BRANNA

Editor

Pine-Sol Multi-Surface Cleaners is teaming up with recognized recording artist, actress and former Miss Universe Denise Quinones on a contest in which fans of the brand will have a chance to have their personal story turned into an original song.


Starting today, people can share their stories of change, hope and perseverance for an opportunity to win and share their story with audiences worldwide.

Contestants can upload their stories on www.uncantoalcambio.com for a chance to have a song composed about a distinctive life moment.The stories will be limited to 280 written words or 90 seconds of video and each entry will need to fit into one of the following three Pine-Sol scent-identified categories—Original forFamiliar, Lavender Clean for Personal and Lemon Fresh for Professional.


Three finalists will be selected and the stories be turned into videos and posted online.From August 1 to 23, consumers can support their favorite story by liking and sharing the videos.


The winner will be announced in September and have their story converted into an original song written and performed by Quinones during Fiestas Patrias in Los Angeles on Sept. 16. They’ll also receive an all expenses paid trip to Los Angeles to attend the live performance as well a $10,000 cash prize.


“I feel extremely honored to have been given the opportunity to be part of the Pine-Sol ‘Un Canto Al Cambio’ program because it recognizes important people and events in the lives of Latinos, and showcases their personal stories of change,” said Quinones. “I’m also looking forward to working closely with the winner and composing a song about a special moment in their life that can help inspire not only the Latino community, but also friends and loved ones around the world.”

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