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Company utilizes a new formulation that hits stores this September.
July 11, 2018
By: Melissa Meisel
Botanically-based skincare brand California Baby will roll out a “first-of-its-kind” preservative system that relies on 100% plant-based content. The brand will enhance all of its products to include this new innovative formulation, beginning with the “Everyday Lotion” collection in September. The new preservative system formulation for the “Everyday Lotion” has also earned the U.S. Department of Agriculture’s (USDA) Certified Biobased Product label, declaring the product is made of 100% renewable source content from plant feedstocks, a rare recognition for its category. The new 100% certified biobased formula-dependent preservative system will rely on plant-based extracts of basil and anise, according to the company.
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