Play Ball with Head & Shoulders, Old Spice

Head & Shoulders, along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson, today announced that they are challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice – the official shampoo of Major League Baseball (MLB) – that gives guys 100% flake free hair powered by the handsome scent of Old Spice.

Marking the brand’s third year of partnership with MLB, Head & Shoulders has boldly declared it’s the “Season of the Whiff” and their money is on pitchers, literally. Starting on Opening Day, for every “whiff” across MLB during the 2013 regular season, Head & Shoulders will make a $1 donation to the MLB Reviving Baseball in Inner Cities (RBI) program. Fans can get involved by tweeting whiffs throughout the season via the #Whiff hashtag along with their favorite team’s Twitter handle to rack
up the donations for their teams’ local RBI leagues and also have the chance to win cool MLB prizes.

“I’m excited to be working with Head & Shoulders this season promoting the ‘Season of the Whiff’,” said Wilson. “My job is to strike people out, that’s why the Angels brought me in. So if any hitters out there want to help the kids, just go ahead and strike out.”

To coincide with Opening Day, Head & Shoulders will also be launching their latest ad campaign featuring C.J. Wilson and his Angels teammate Josh Hamilton.