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August 3, 2015
By: TOM BRANNA
Editor
His poll numbers may be on the rise in terms of his Republican Presidential Nomination, but in the personal care sector, Donald Trump’s stock isn’t faring as well. Both Perfumania and Farouk, companies with connections to The Donald, are stepping back from the real estate-mogul turned politician following controversial statements he made about Hispanics. (All prior to his latest doozy about Senator John McCain.) Last month, Perfumania confirmed to Happi that due to “unforeseen circumstances” it was winding down its fragrance dealings with Donald Trump, as reported by other news outlets. Perfumania’s Parlux unit markets two juices with Trump—Trump Success and the newest, Empire by Trump, which was launched exclusively at Macy’s in March, but can no longer be found on Macy’s online retail site. Earlier, Farouk Systems, Inc. formally announced its withdrawal of its sponsorship of the Miss USA, Miss Universe, and Miss Teen USA Pageants and that it will not renew its sponsorship of those events. Farouk also announced that it will have no further involvement in the Celebrity Apprentice program. “Farouk Systems does not agree with or endorse the statements recently made by Donald Trump about immigrants,” said Farouk Systems CEO Basim Shami, in a statement. “Our company is multicultural with people of Latin American descent making up a large percentage of our employees and loyal customers. As a company proudly founded on the concept of coming to the USA in pursuit of the American Dream, Mr. Trump’s comments do not and will never reflect our company’s philosophy or practices.”
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