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Rheomer 33 can be used to create a variety of textures.
February 16, 2012
By: TOM BRANNA
Editor
Rhodia recently launched Rheomer 33, a rheology-modifying polymer for personal cleansing solutions. It can be used to create a wide range of different textures for shower gels, body and facial washes and shampoos. According to the company, Rheomer 33 is a new hydrophobically modified alkali-swellable emulsion (HASE) polymer designed to provide efficient thickening, shear-thinning rheology and good suspension properties in low-to-medium surfactant systems. It facilitates the suspension of beads and particles while allowing the exhibition of ultra high clarity, high richness and good foaming properties in personal cleansing end applications. Due to these properties, formulators can create varied formulations such as crystal-clear shower gels with suspended capsules, pearlescent shampoos and body washes, moisturizing shower creams with high oil content, facial scrubs with exfoliating beads and mild baby bath gels and shampoos. More info: www.rhodia.com
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