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Selena Gomez to launch fragrance for Adrenalina next year.
August 24, 2011
By: TOM BRANNA
Editor
Pop star Selena Gomez will launch a new scent next year, and she’s inviting her fans to log on to www.selenagomezperfumes.com later this fall to vote on accords and ingredients they prefer for the fragrance. The most popular notes will be incorporated into the finished scent. The first 50,000 participants will receive a free sample of the fragrance and will be entered into a drawing to win a tour of the fragrance lab with Gomez. The idea is tocreate a stronger connection with her fans. Adrenalina will manufacture and distribute the to-be-named scent worldwide, said Ilia Lekach, chairman of Adrenalina.
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