Powder-to-Cream Concept from Evonik

Evonik’s novel Powder-to-Cream concept aims to assist cosmetic producers in creating eyecatching formulations that awaken the consumer’s immediate interest. With this formulation concept almost any cosmetic product can be formulated in a powder form which will turn creamy when applied to the skin or hair, according to Evonik (Stand No. M40). Products formulated using Powder-to-Cream let consumers experience something out of the ordinary and unexpected while delivering the benefit of the active cosmetic ingredients. Powder-to-Cream fits an almost unlimited number of applications in a variety of segments like color cosmetics, skin care, hair styling and sun care. As a formulation platform it offers the opportunity to produce different products with a limited set of raw materials.


More info: Evonik Degussa GmbH, Tel: +49 6181 59-12908; Email: [email protected]