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Power Beauty Brands 2020

Here are the trend setters, according to Beauty Inc.

What do all leaders have in common? Followers. At a time when no one is quite sure where the global economy is headed, it's always nice to have a compass. According to Beauty Inc., here are the top trend-setting beauty brands for 2020 divided into three categores: Established Players, Independent Spirits and Emerging Powerhouses.

The Established Players
CeraVe
Dove
E.l.f.
Estée Lauder
Kiehl's
Lancôme
L'Oréal Paris
MAC
Nest Fragrances
OGX
Olay

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