Pravana Debuts Rock the Cure

As stylists and salons across the country gear up for their Rock the Cure National-Cut-A-Thons to benefit City of Hope, Pravana rolled out the Rock the Cure Collection, available in SalonCentric locations nationwide beginning May 2015 for a limited time only. The collection, a coming-together of some of the industry’s favorite brands, offers seven full-size best-selling products for a salon price of $39.99. Products range from Redken to Mizani to Essie.
 
In honor of the Rock the Cure campaign, SalonCentric will give back $200,000 to City of Hope this year. Pravana’s ongoing efforts to support City of Hope include a 5% donation of all Pravana Nevo product sales to the organization, a program implemented in 2012. To date, the company has contributed over $213,334 to City of Hope.