Company News

Pravana Gets On The Beauty Bus

Two big BCA promotions for October.

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By: TOM BRANNA

Editor

In the month of October, Pravana will leave you seeing pink – on both shelves and clients’ hair.In honor of breast cancer awareness, and in support of those who are chronically and terminally ill, the hair care company announces two very pink promotions.

Put the finishing touches on every client’s style by picking up two of Pravana’s top-sellers – Pravana’s Super Shape Hair Spray and Intense Therapy Leave-In Treatment, packaged together in an exclusive breast cancer awareness bag.For every pink pack sold, Pravana will donate proceeds to the Beauty Bus Foundation, a nonprofit organization that brings beauty and hope into the lives of chronically and terminally ill patients and their caregivers by providing them with in-home beauty services, free of charge.The suggested retail is $30.

Also in October, encourage clients to create awareness and think pink. Pravana is offering its best-selling Vivids demi-permanent hair color in magenta and pink, packaged in a breast cancer awareness box.The $3.99 you spend on a set will help your clients show the world that they’re willing to go head-to-head against this disease.

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