Prima Ballerina Fronts for Avon

The latest creation at Avon is its newest fragrance, Prima.  The face of the scent is America Ballet Theatre Dancer Courtney Lavine. Prima launches in November for $30 but but consumers can join an exclusive waitlist to be the first to be notified as soon as they can purchase the fragrance.
 
“Being a professional ballet dancer is about so much more than looking pretty and perfecting your pirouettes. It takes drive, dedication and self-resilience which is why I’m so proud to be working with Avon – a company that’s committed to empowering women through beauty and entrepreneurship,” said Lavine. “Plus, Prima is such a delicate yet powerful fragrance; it makes me feel pretty and poised at the same time.”

“We’re very excited about our new partnership with Courtney,” says Meg Lerner, vice president, North America Beauty Marketing for Avon. “As one of the country’s most promising young dancers, she’s drawn on her beauty and creative confidence to find self-fulfillment and that is what Avon is all about. And her personality perfectly embodies the Prima fragrance — graceful, elegant and powerful. We were thrilled with the enthusiastic response the fragrance received from our Representatives at our annual sales conference.”