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Celebrity will be the face of major beauty campaigns and product launches throughout 2021 and beyond as well as a creative collaborator.
July 6, 2021
By: Melissa Meisel
Max Factor has introduced actor, philanthropist and producer Priyanka Chopra-Jonas as its new global ambassador and creative collaborator. Chopra-Jonas joins Max Factor as the face of major beauty campaigns and product launches throughout 2021 and beyond, starting with the new Facefinity All Day Flawless Airbrush Finish 3in1 Foundation campaign. As a multi-faceted philanthropist, UNICEF Goodwill Ambassador, and advocate of women around the world, Chopra-Jonas is a champion of the empowerment that comes with transformation, driving relevant and purposeful conversations that inspire today’s women. Stefano Curti, chief brands officer at Coty said, “Priyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation. We couldn’t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.” Artistry continues to be central to Max Factor’s DNA as the brand embarks on a journey of transformation. Priyanka will be joined by a network of makeup artists around the world who will continue to provide an expert professional lens on how to use Max Factor products to deliver effortless transformation. “A brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honored to be collaborating as their new global ambassador,” said Chopra-Jonas. “Confidence can be someone’s most powerful asset, and it’s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I’m in good company in sharing my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.” Kicking off this partnership, Chopra-Jonas stars in the first creative spot launching the brand’s new FaceFinity All Day Flawless Airbrush Finish 3in1 Foundation. Chopra-Jonas was very involved in the language used in the spot, ensuring its authenticity to her voice and her personal experience with the brand and the product. Max Factor’s FaceFinity All Day Flawless Airbrush Finish 3in1 Foundation was created to combine primer, concealer and foundation to effortlessly transform the look of skin, giving users a professional airbrush finish.
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