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October 3, 2016
By: TOM BRANNA
Editor
Acne treatment line Proactiv and Ulta Beauty formed a retail partnership. Effective September 1, Proactiv was stocked at select Ulta stores and online nationwide at ulta.com. The retailer is currently the exclusive beauty retailer of the acne care line, which had been mainly sold online and via shopping mall kiosks. “We at Proactiv are truly excited for this partnership with Ulta Beauty. As the No. 1 acne brand in America, we are thrilled our next wave of expansion will bring our proven acne skin care solutions into the hands of Ulta Beauty guests, giving even more individuals the opportunity to have the clear, healthy-looking skin they deserve,” states Kimber L. Maderazzo, EVP of global brand and product marketing at The Proactiv Company. Ulta will also carry Proactiv’s X Out line on Ulta.com. “This announcement marks the first time Proactiv will be available at a national beauty retailer and it is yet another exciting first for Ulta Beauty,” said Tara Simon, senior vice president of prestige merchandising at Ulta Beauty. “Offering Proactiv at Ulta Beauty is a huge win for us and more importantly our guests who have been requesting the brand for years.” In other brand news, Vanessa Williams, who became a Proactiv spokesperson in 2002, has a new partner to help promote the benefits of the skin care line: her daughter Sasha Fox. The mother-daughter duo will share their personal stories through national TV spots and a digital campaign, encouraging other parents and children to openly discuss acne.
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