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It's What You're Reading on Happi.com for the week ended February 22, 2025.
February 23, 2025
By: TOM BRANNA
Editor
What’s new? It’s a common greeting among friends. It’s a common point of interest for Happi readers, too. New product news dominates our Top 10 list this week. With Face Reality NPD topping ELF’s New Era of Beauty campaign at Sephora Mexico.
Here are the top 10 most-viewed news items on Happi.com last week:
2. ELF Cosmetics Introduces New Era of Beauty in Mexico Telenova-Inspired Campaign
3. Markwins Beauty Brands Appoints Sarah Schneider Chief Commercial Officer
4. K-Beauty Brand Anua Expands to 1,400 Ulta Beauty Stores Nationwide
5. Dawn’s New PowderSuds Liquid Dish Soap Has Double the Suds
6. Tortoise, Glass Nails Are the Moment’s Unbreakable Nail Trends: Spate
7. Shark Beauty Takes a Bite Out of At-Home Skincare wiht CryoGlow
8. Fenty Hair Releases Water Boi Reparative Leave-In Conditioner Spray
9. Hair Care Market To Grow with Vegan & Home Salon Services
10. Kiehl’s Capitalizes on White Lotus Trend with Limited-Edition Skincare Collection
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