Proven Skincare Granted Second Personalization Patent

Proven, the personalized skincare company, has been granted a second critical patent. The new patent protects the manufacturing of personalized products using geographic, environmental and seasonal information, such as water hardness, temperature, humidity, and UV levels to modify ingredient lists selected for a particular customer with a particular skin concern. It works in conjunction with the patent Proven was issued in July 2022, which focused on how personalized products are adjusted over time, while this patent focuses on the manufacturing process, and how specific products are made depending on geography, environment, and seasons.

“The future of the skincare industry is being shaped by personalization and AI, and this patent further places Proven at the forefront of this technological revolution,” said Proven co-founder and co-CEO Ming S. Zhao. “The expansion of Proven’s patent portfolio marks an important moment for our company and the industry, as our leadership, years of innovation, technological breakthroughs, and novel products are being protected and recognized. We are grateful that the U.S. Patent and Trademark Office has acknowledged our groundbreaking work and are thrilled to continue to cement our position as the leader in personalized skincare.”

Earlier this year, Proven inked a deal with Sephora.