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The latest 'ath-beauty' collaboration is coming soon.
January 17, 2019
By: Melissa Meisel
Puma and Maybelline New York collaborated to launch their first-ever Puma x Maybelline special-edition collection which fuses beauty, fashion and sport into one high-performance makeup collection. Developed with the latest in long-wear technology, the Puma x Maybelline 12-piece collection features a smudge-proof mascara for all-day fierce lashes, a metallic highlighter for an eye-catching chrome effect and fan-favorite Super Stay Matte Ink long-wear lip color in new limited-edition shades. In addition, Maybelline introduces two new duo sticks to their offerings – a new long-wear matte and metallic eye stick for versatile day to night looks as well as a waterproof color and gloss face stick for a dewy flushed look. The products’ multi-use formats come in sleek, on-the-go packaging and make it easy to achieve a complete makeup look or a quick post-workout touch up. Best known for her passion for athletics, fashion and beauty looks, and as a global style icon, Maybelline long-standing spokesmodel and Puma’s latest ambassador Adriana Lima will serve as the face of the campaign. Puma x Maybelline Collection will be available online at Ulta.com beginning in Feb. 8th, 2019 and at Ulta retailers nationwide beginning March 17, 2019.
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