Company News, New Products

Pur Cosmetics Launches Freedom Collection

Inspired by the film The Divergent Series: Allegiant, Pur Cosmetics rolled out the Freedom Collection ($39). Billed as an exclusive limited-edition set of essentials, the four-piece collection of nude hues includes: Your Shade of Air Perfection, a compact cushion foundation perfect for lightweight, long-lasting coverage with effortless application; Double Ego Eyeliner in Tasmania, a 2-in-1 dual-ended chocolate eyeliner ideal for creating your favorite looks from sultry smoky eye to a well-defined cat eye; Lip Gloss Stick in Berry Pretty, a glossy finish to a nude lip for high-shine lips to lust over; Mini Volume Vixen Mascara, a powerhouse of nourishing hydration for a visibly thicker, fuller lashes from root to tip.

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