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Pure Ice Launches Walmart Exclusive

Runway Nail Trends Collection out for holidays.

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By: TOM BRANNA

Editor

Pure Ice debuted its new Runway Nail Trends Collection, a limited-edition collection that will have digits looking fashionable this holiday season, according to the company.

Launching exclusively at Walmart stores in November, this collection contains the high-quality, innovative formulas that Pure Ice is known for, featuring everything from textured suede effects to metallic chromes to full-coverage glitters and more, it contends, for only $1.97 each.

The Runway Nail Trends collection varies from Velour Finish that dries to feel like suede to Diamond Couture, a full coverage, single-coat glitter.


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