Company News, New Products

PureOlogy SuperStraight Tames Color-Treated Curls

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By: TOM BRANNA

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PureOlogy introduced the SuperStraight collection to tame curly, frizzy, wavy and unruly color-treated hair. The collection includes SuperStraight shampoo, SuperStraight conditioner and SuperStraight relaxing serum. The products contain an advanced nano-emulsion technology, according to company executives.

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