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Yankee Candle launches personalized photo labels.
October 7, 2015
By: Melissa Meisel
The latest creation at The Yankee Candle Company, Inc. is an online tool for consumers to easily and quickly create personalized photo candles. The world’s largest manufacturer of premium scented candles now offers the option to design a personalized candle in three simple steps by selecting an iconic fragrance, uploading a personal photo and adding a unique message. “The popularity of our personalized candles prompted us to develop this online tool for our fans,” said Brad Wolansky, president consumer direct and CMO for Yankee Candle. “Now consumers can easily create a memorable gift for a variety of occasions with their own image and select fragrance.” Small tumblers start at $21; large jars and tumblers at $33. Personalizedvotive candles add a personal touch to any event with a variety of labels and embellishments starting at $4.50 per candle. Fragrances for all span from Balsam & Cedar to Wedding Day.
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