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St. Tropez's Feeney to guide unit's international growth.
February 17, 2011
By: TOM BRANNA
Editor
PZ Cussons has formed the PZ Cussons Beauty Division, a strategic move designed to maximize the potential, both in the UK and internationally, of its portfolio of premium beauty brands St Tropez, The Sanctuary and Charles Worthington. Michelle Feeney, currently chief exexcutive officer of St Tropez, has been appointed to the new position of CEO of PZ Cussons Beauty, bringing to the role both extensive experience, and a history of delivering growth. She will report to Alex Kanellis, group chief executive of PZ Cussons, and will be supported by managing directors Ann Murray (UK) and Selma Terzic (International), who have held lead roles in the Group’s Sanctuary and St Tropez businesses respectively. The division will be fully operational by June 1 and will be based in Covent Garden, London. PZ Cussons UK will be responsible for the group’s core washing and bathing portfolio, including Imperial Leather, Original Source and Carex. “Following the acquisition of St Tropez in September 2010, the Group has reviewed options for the most effective structure to drive the profitable growth of the brand on a global scale,” said Kanellis. “Given the similarities and synergies which already exist between St Tropez, The Sanctuary and Charles Worthington, the creation of the beauty division was the logical next step in ensuring that we realise the full potential of these three outstanding beauty brands and maximise their presence both in the UK and internationally.” “I am thrilled to be taking on such an exciting role and I believe there is a significant opportunity for all three brands to grow both in the UK and internationally,” said Feeney, who transformed St Tropez since joining the business in 2006 and, prior to this, spent 11 years at Estée Lauder. “It is a unique position – we are creating a new division, headquartered in London with a core stable of British brands. The role enables me to utilize my global experience and brand building skills to take these much loved UK ranges to new markets around the world.”
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