QVC Promotes Madison Reed

Prestige hair-color brand Madison Reed has quickly become recognized as a category leader thanks to its nutrient-rich formula, handcrafted in Italy without ammonia, resorcinol, parabens, and PPD—chemicals typically found in hair color that can have irritating side effects. Now, even more women can experience the color wonders of Madison Reed as the brand will debut on QVC’s popular Friday Night Beauty Show on April 22 with Founder Amy Errett introducing the brand on-air.
 
She will appear on-air with the brand’s most-loved Root Touch Up Compact, an easy-to-use, “makeup-for-hair,” powder that instantly covers roots and grays in-between color sessions. The formula’s micro-milled pigments set instantly, last until the next shampoo, and are rain, sweat, and pillow-proof. Available in seven shades to blend with any hair color, the Root Touch Up compact is enriched with keratin, argan oil and ginseng root extract to strengthen, protect and soften locks.
 
 “People deserve hair products made with ingredients they feel good about without compromising quality, results, or a luxury experience. We make this effortless and fearless by providing a support team led by expert colorists on-call to help with every part of the process, from color selection to results. Now, we’re ready to expand our distribution with QVC customers looking for a better at-home experience. QVC is a natural fit for us since we have a shared commitment to outstanding customer service,” said Errett.“Kicking off the partnership with Root Touch Up was an easy choice. We’ve seen a huge success with this product that provides immediate results. The opportunity to connect with our customer is something we take very seriously and we’re excited to add another layer to how we do that by teaming up with QVC.”
 
The Madison Reed Root Touch Up Powder (QVC Item # A282057) is scheduled to be available while supplies last, beginning April 22 through QVC.com, the QVC apps or by calling 800.345.1515.