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Sivan will make his debut as a Rabanne global makeup ambassador in a new campaign for the Nudes: a next-generation beauty collection inspired by La Maison’s fashion fabrics.
Grammy-nominated singer Troye Sivan is Rabanne’s new global makeup brand ambassador.
The news comes one year after La Maison launched its Beauty collection.
“I’ve always been attracted to Rabanne’s effortless vibe,” said Sivan. “I love to play and express myself, and I have actively worked over the years to unlearn any restrictions I put on myself when it comes to fashion and beauty. Something about Rabanne just feels very right to me personally, and their approach to fashion and beauty is aligned with mine.”
Sivan has established himself in the worlds of music, fashion and LGBTQIA+ representation. Along with roles in several Hollywood feature films, Sivan has also worked on several high-fashion collaborations and appeared on runways around the world.
The collaboration follows the star’s “Rush” video for which he wore Rabanne; and his appearance at the SS24 Rabanne show wearing La Maison’s new season designs and makeup.
Sivan will make his debut as a Rabanne global makeup ambassador in a new campaign for the Nudes: a next-generation beauty collection inspired by La Maison’s fashion fabrics, captured in innovative makeup textures that perfect the skin with camera-ready radiance.
Sivan appears in a makeup mood created by Rabanne Beauty Creative Director Diane Kendal. Per the brand, Sivan embodies the campaign’s manifesto that #NoFilterBeauty with timeless yet fresh looks designed to galvanize the next generation with greater self-empowerment.
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