Rael Brings Hydrogel Masks To Ulta Beauty

Rael, a K-beauty-inspired wellness and skincare brand, has launched a pair of hydrogel masks at Ulta Beauty and on getrael.com: Cryo Soothing Hydrogel Mask and Glutathione + Vitamin C Brightening Hydrogel Mask.

Together, the masks join Rael’s Collagen + PDRN hydrogel and Blemish Recovery masks to complete its platform of masks that span firming, cooling, brightening and blemish care.

Functionality and Ease of Use

While cryo cooling masks in the US typically require a two-step rubber mask process, Rael’s Cryo Soothing Hydrogel Mask delivers the same cooling and de-puffing benefits in a single step, according to the brand. The mask features the same anti-slip grip material as the brand’s Collagen + PDRN mask, allowing consumers to move freely while it works. Cross-linked hyaluronic acid, peptides and mushroom extract calm, de-puff and deeply hydrate, while a color-changing sheet transitions from white to transparent as the serum fully absorbs.

Similarly, where brightening treatments have traditionally come as serums or standard sheet masks, the Glutathione Brightening Hydrogel Mask delivers glutathione (a hero ingredient in Korean skincare) alongside vitamin C and tranexamic acid in one hydrogel step, on the same anti-slip grip material. The sheet shifts from light yellow to transparent as its 34 grams of brightening essence absorbs.

Rael products are available across more than 50,000 retail doors globally, including Ulta Beauty, Target, Walmart, Walgreens, CVS and Amazon. The brand also debuted in Olive Young’s first US locations in California.

Single masks are available on Ulta.com for $4.99, while four-packs can be found on both Ulta.com and getrael.com for $18.99.