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The K-beauty skincare brand aims to set a new standard for wellness with upcoming launches Walmart, Ulta and Walgreens.
June 2, 2025
By: Lianna Albrizio
Associate Editor
K-beauty brand Rael is ushering what it’s calling its largest retail expansion yet – bringing its products into 50,000 retail doors globally.
With upcoming launches at Walmart, Ulta Beauty and Walgreens, Rael says it aims to set a new standard for wellness, bringing its high-performance products infused with Korean technology and “clean” ingredients to millions of consumers nationwide.
“These retail partnerships are more than just expansion—they represent a shift in how we approach cycle syncing and self-care in the US,” said Yanghee Paik, CEO and co-founder of Rael. “Our mission has always been to make clean, high-performance cycle care accessible to all, and we’re thrilled to bring our holistic solutions to even more people nationwide – including zip codes where products powered with Korean technology weren’t readily available for purchase before this ‘summer wave’ of retailer launches.”
The retail expansion in 2025 will include the following:
Ulta Beauty Wellness Launch – March & July 2025. Rael is entering Ulta Beauty’s wellness category—a first-of-its-kind in-store offering for Ulta Beauty that blends period care with skincare. Available online starting March 23, 2025, and in 300 Ulta Beauty’s stores by July 20, 2025.
Walgreens Nationwide Rollout – July 2025. Walgreens will bring Rael’s comprehensive lineup of clean, hormone-conscious products to more than 5,000 stores nationwide. With a curated assortment spanning intimate wellness and K-beauty-inspired skincare, Rael is helping to reimagine how customers approach everyday self-care.
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