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Ralph Lauren Fragrances Enters ‘Outspoken’ Chapter with Usher

‘This is a brand that represents the best of who I want to be as an entrepreneur, a creator and a man,’ says the Grammy winner.

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By: Lianna Albrizio

Associate Editor

He’s a Grammy winner, entrepreneur and philanthropist who’s also known for feeding cherries to frenzied concert-goers.

Now, Usher is relishing the gourmand trend as the new face of Ralph Lauren’s Ralph Club New York Eau de Parfum.

The ambery, fruity fragrance contains key notes of blackcurrant accord, bourbon vanilla and sandalwood.

“I have the greatest respect and admiration for what Mr. Lauren has accomplished and I could not be more happy and proud to join Ralph Lauren Fragrances,” said Usher. “This is a brand that represents the best of who I want to be as an entrepreneur, a creator and a man. I’m inspired and energized—this partnership feels like coming home.”

The brand says Usher’s relentless pursuit of creative excellence makes him the “ultimate embodiment” of success and a Ralph Lauren gentleman. He has leveraged his power and platform to nurture emerging talent and create positive change through his New Look Foundation, which has empowered more than 60,000 teens since 2000.

“Ralph Lauren Fragrances is entering a new chapter that is more daring and outspoken than ever,” said Charles Finaz de Villaine, global president Ralph Lauren Fragrances. “Usher is the dream artist to bring this power, creativity and boldness to life.”

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