Ranir Revamps Rembrandt’s Marketing Strategy

Rembrandt has revamped its website and is rolling out new social media properties and a comprehensive digital advertising campaign launching this month. The updated brand position encourages consumers to love and care for their uniquely beautiful smiles, according to Ranir, which acquired the whitening toothpaste brand last year.

“We live in a world where consumers are led to believe that having a 'Hollywood' or 'red carpet' smile is the only acceptable option,” said Don Cumming, global business director for Rembrandt. “But Rembrandt believes that everyone has a unique smile that makes them who they are – and that's beautiful. Using Rembrandt is about celebrating and caring for your one-of-a-kind smile.” 
Originally introduced in 1989, Rembrandt Twas the first teeth-whitening toothpaste on the market

Over the course of the coming year, Ranir will launch a suite of new Remembrandt whitening products to complement the brand's highly effective toothpastes, as well as announce new distribution deals.