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Annual calendar date created by indie sun care brand.
June 1, 2020
By: Happi Staff
Today is World Reef Day, the annual calendar founded by indie suncare company Raw Elements USA. On June 1 – and continued next week from June 9 – 12 during World Oceans Month – on @RawElementsUSA’s Instagram, World Reef Day will be celebrated virtually with over 15 conversations with thought leaders across the globe—from government officials, scientists and hospitality leaders to diving experts and surf pros—who share a passion for ocean conservation. The event is being put on to raise funds for non-profit beneficiaries such as the Sustainable Coastlines Hawaii, Surfrider Foundation – Oahu and Mālama Pūpūkea-Waimea. Today (June 1) 100% of all Raw Elements’ online profits will be donated directly to these beneficiaries, and 25% of all online revenue for the remainder of the month. (purchase here) In addition, a GoFundMe page has been created to raise even more funds that will be directly donated to each foundation
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