R&D Exec from P&G, BBW and Church & Dwight Joins Buff City Soap

Buff City Soap, a fast-growing plant-based home and personal care brand franchise, has hired three new key leaders.
 
Shellie Caudill has been hired as chief product officer.  Caudill has led R&D organizations at Procter & Gamble, Bath & Body Works  and Church & Dwight—three Happi Top 50 Companies.
 
Additionally, Buff City has hired Ric Smith as chief development officer and Jean Grossman as COO.
 

“We are thrilled to welcome Ric Smith, Shellie Caudill, and Jean Grossman to our already talented leadership team,” said Craig Kessler, Buff City Soap's CEO.  “All three leaders come with 20+ years of experience in their respective fields and are best-in-class leaders.  As Buff grows its footprint beyond our current 145 stores, our expanding leadership team is poised to continue innovating and enhancing the brand.”
 
Smith joins Buff City after serving as a key early-stage leader in some of the world's most respected food and beverage concepts including Starbucks, Potbelly, Qdoba, and Scooter's Coffee.

Grossman has experience at Dunkin' Donuts, Cosi Restaurants, and European Wax Center.
 
“Buff City Soap is transforming the retail experience by giving customers an immersive, handmade daily experience with products they love.  I am excited to expand product offerings for more delightful everyday moments for guests in every neighborhood in the US,” said  Caudill.
 
Founded in 2013 and franchising since 2018, Buff City Soap has more than 145 stores in 27 states. The company plans to double its national footprint in 2022.