Real, Revlon Team Up to Provide Access to Mental Health Care For Mental Health Awareness Month

In honor of Mental Health Awareness Month, global beauty brand Revlon and mental health platform Real are raising awareness about the importance of mental and emotional health. The Real x Revlon initiative will help provide access to Real’s affordable, easy-to-use tools and resources in order to help make caring for one’s mental health a routine practice.

 

The campaign, “Caring For Your Mental Wellness Is Beautiful,” highlights the intersection of beauty and mental health. The campaign will celebrate the positive impacts beauty and wellness can have on mental health, such as self-expression and self-soothing rituals. It also unpacks the ways traditional beauty standards can negatively impact mental health. Real’s licensed therapists will provide educational resources to discuss issues related to beauty and mental health. Covering themes like having a healthier relationship with social media or teaching children that beauty isn’t one-size-fits-all, these tools will be shared through editorial content and social media.

 

“The intersection of beauty and mental health is complicated. Beauty can be an important part of self-care and self-expression for some, while specific beauty standards and messaging can have a negative impact on mental health for others,” said Ariela Safira, founder and CEO of Real. “We’re proud to work with Revlon to explore the relationship between mental health and beauty, while also providing a platform to help.”

 

As part of this initiative, Revlon will be offering a year-long Real membership to 300 US-based employees. In addition, as of May 1, consumers can scan the QR code found on one of the co-branded Real x Revlon displays in over 7,000 CVS, Rite-Aid and regional mass retail stores across the country to receive one month free of charge when purchasing a monthly membership or receive three months free when purchasing a six-month membership. Consumers also can sign up by going here. 

“Revlon’s amplification of Real allows us to bring greater awareness of the importance of mental wellness to consumers across the country,” said Chandra Coleman, general manager of Revlon Brand. “We hope that this new campaign, coupled with Real’s approachable and easy to use service, will help find the beauty in removing some of the barriers and stigma around seeking information on mental health.”

 

To support this campaign, Revlon Global Brand Ambassador, supermodel and entrepreneur, Ashley Graham, alongside Revlon brand partner, author, fitness instructor, Tunde Oyeneyin, will host an exclusive panel at Real’s studio where they will discuss all things mental health and beauty. Throughout the month, thoughtful tips and expert insights around mental health and beauty will also be shared across Revlon and Real’s social channels as a way to support those who are in need, and to help destigmatize mental health issues.

 

Revlon will also make a charitable donation to financially support Mental Health America in partnership with Walgreen’s later this month.