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Acquisition bolsters Swedish pharma company Karo's skin health unit.
April 1, 2022
By: Christine Esposito
Editor-in-Chief
Karo Pharma has completed its previously announced acquisition of the skin health brand E45 from Reckitt. The deal was valued at approximately $262 million E45’s 2021 net sales were approximately $56 million, according to Karo, which is based in Stockholm. The brand will bolster Karo’s market position within skin health, particularly in the UK, South Africa and Spain. Karo sells multiple health and wellness products from skincare to cough and cold remedies. “E45 is a unique brand, which is trusted by consumers and represents quality and consistency, and we see compelling opportunities to unlock value and develop the brand via focused activation and a deepened e-commerce presence. We look forward to engaging with our business partners, customers, and consumers to further develop the brand,” said Christoffer Lorenzen, CEO.
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