Company News

Reckitt Sells Paras Personal Care Brands

Marico of India picks up Set Wet, Livon, Zatak and more.

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By: TOM BRANNA

Editor

Indian consumer products company Marico Limited has inked a deal to acquire the Paras personal care business from Reckitt Benckiser. The value of the deal, which includes male grooming, hair care and deodorant brands including Set Wet, Livon, Zatak and certain other personal care brands, was not disclosed.


Reckitt Benckiser (RB) acquired the brands from Paras Pharmaceuticals in a deal completed in April 2011.

The transaction is expected to conclude by the end of the second quarter of 2012, according to RB.

Marico said this acquisition gives it an opportunity to participate in the rapidly growing deodorant and male grooming categories in India.

“I am excited about this acquisition. It fast-forwards our journey towards creating a portfolio for the future with a significant presence in the male grooming and post wash hair care segments,” said Saugata Gupta, CEO, Consumer Products Business, Marico.

Also included in the deal are the Eclipse Range of deodorants and beauty talc for women, Recova Age defying and fairness skin cream and Dr. Lips medicated lip balm.

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