Reckitt Unveils Lysol Mission for Health Campaign

“Backed by our expertise in hygiene and killing germs, Lysol has been a trusted brand in creating healthy homes for more than 100 years. We’re committed to making a difference, both at home and throughout the community,” says Ross Ullman, marketing director, Lysol. “Health matters to all of us and our new campaign aims to go beyond the functional benefits of the brand to demonstrate our commitment to mom and to her family.”

Program elements include educational resources about how to keep mom and infant healthy with information available at OB/GYN and pediatrician offices and www.lysol.com/missionforhealth, the Lysol Blue Ribbon School Attendance Challenge, which rewards schools for low absenteeism, and apartnership with Save the Children.

The multifaceted marketing campaign includes new online, television and print advertising, created by Euro RSCG New York. It also includes a re-designed website and the brand’s first ever social marketing effort, including a Facebook fan page and YouTube channel.