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Redken Introduces Color Products

Equalizing and brightening formulations debut this season.

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By: TOM BRANNA

Editor

Now there’s no limit to what you can do with Redken Shades EQ! As a top long-lasting, no-lift, no-ammonia, demi-permanent haircolor, Shades EQ Gloss has a full range of mixing possibilities and it just got better, according to the company. Redken expands its Shades EQ palette with new Shades EQ Cream, out now, and Shades EQ Cover Plus, which debuts in October.



Formulated as an acid pH, no-lift, no-ammonia color with a creamy consistency, Shades EQ Cream has everything stylists love about Shades EQ Gloss and more. Shades EQ Cover Plus delivers up to 75% gray coverage with demi-permanent results and a subtle brightening effect with more visible reflect.

“New Shades EQ Cream and Cover Plus will revolutionize the way you use demi-permanent color,” says Elena Marchettini, assistant vice president, US marketing – haircolor & texture. “With the ability to glaze, refresh, correct and define, the possibilities are endless.”

Shades EQ Cream and Cover Plus are formulated with pomegranate oil, rice protein and conditioning polymers to help protect, moisturize and nourish the hair fiber. After using Shades EQ Cream and Cover Plus, hair will be shinier, smoother and more conditioned, according to Redken.

More info: www.Redken.com

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