Company News, Packaging News

Redken Revamps Hairstyling Products Portfolio with New Packaging

Redken’s new look will be continuing to roll out in the coming months.

Redken is launching a complete redesign of its hairstyling portfolio. The modernized product names are highlighted in “eye-catching black sashes with a clear product descriptor, and the old product names will be temporarily included on the new packaging to help find favorites,” said the Happi Top 30 company.
 
While many products in the new packaging are already on shelves, Redken’s new look will be continuing to roll out in the coming months, added the company.

Haircolor Products at Ulta Salons

In other news, Redken recently added 10-minute haircolor products at Ulta salons, as reported in Happi. The new gel lacquers are ideal for fast root touch-ups, walk-in appointments and add-on services, according to the hair care company.

Black Friday & Cyber Monday Redken Promotions

Some of Redken’s fan favorite products will be on sale for 30% off on Amazon from Thanksgiving to Cyber Monday.

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