Redken Upgrades Mobile App

To coincide with the launch of new Root Fusion, the first professional take-home root retouch solution prescribed by colorists, Redken 5^thAvenue NYC has upgraded its mobile phone application Style Station. With the newly redesigned fresh and innovative look of Style Station, stylists are still able to take full advantage of the application from behind the chair, finding inspiration, trends, formulas, furthering the connection and lines of communication between the stylist and client, said Redken.
 
New to Style Station, colorists are now able to create a Root Fusion Reminder sending the calendar notification directly to clients. The application allows the colorist to select the timeframe – two, three or four weeks following their service or given date in the future – for their client’s Root Fusion application based on their last color appointment, as well as send client reminders to book regularly-scheduled professional color appointments to keep grey hairs at bay. Notifications sent to clients through the app will include an iCal reminder and a how-to video outlining the steps to Root Fusion’s at-home application.
 
Another feature highlighted in the Style Station application is the Redken-exclusive Emoji keyboard, which is continuously updated with new Emojis giving a whole new meaning to #RedkenObsessed. A selection of Emojis from hairsprays to Shades EQ can be utilized to further the relationship and foster the client/stylist conversation outside of the salon chair.