Marketing News

Reese Witherspoon To Tell Stories for Elizabeth Arden

Elizabeth Arden has signed entrepreneur and Academy Award winning actress Reese Witherspoon as “storyteller-in-chief.” In this multi-faceted role, Witherspoon will help to shape the brand’s narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden’s digital strategy and engagement.

“We are thrilled to be working with Reese. In addition to her accomplishments as an actress, she is a successful entrepreneur—heading her own production, fashion and digital companies,” said JuE Wong, president, Elizabeth Arden Brand. “Reese exemplifies the ideals of our founder and continues to break boundaries every day. Like Elizabeth Arden before her, Reese does not accept the standard, she sets it, making her the perfect person to represent the brand and engage with our consumers globally.”

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