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March 6, 2001
By: TOM BRANNA
Editor
Reflect.com, the first interactive beauty care brand empowering women to reflect their authentic beauty by creating customized products, announced today that over 1 million customizations have been created since the site launched last year. Reflect.com has been growing exponentially since then.Conversion has doubled since the redesign of the website in November 2000. The site was redesigned to give women greater control over the creation of customized products, and provide several navigation choices including by a single product, regimen or general browsing. PlanetFeedback.com recently selected Reflect.com for the Consumer’s Voice Award for outstanding customer satisfaction, merchandise quality and delivery in the E-Retailing Industry during 2000.“Our numbers are showing us that Reflect.com has gotten stronger and continues to grow since the launch of the new website,” said Ginger Kent, CEO, Reflect.com. “Less than 4% of our customers request recustomizations, proving that women are completely delighted with their customized skin, hair and cosmetics products.”Reflect.com is an interactive, customized beauty eBusiness that harnesses the power of the Internet to create customized beauty products for women based on their individual beauty needs. Reflect.com’s online experience represents an innovative approach to beauty, allowing women to customize haircare, skincare, cosmetics and fine fragrance products that don’t exist until a woman helps create them. Formed in September 1999 by Procter & Gamble, Institutional Venture Partners and Redpoint Ventures, Reflect.com is headquartered in San Francisco.
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