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Registration Is Open for 2017 IRI Growth Summit

Collaborate. Personalize. Grow. Set for April 3-5

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By: TOM BRANNA

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Marketers have many resources at their fingertips; and more complexity than anyone could have imagined. Not only are marketers faced with aggregating multiple sources of disparate data sets, understanding what it all means and accurately measuring the impact of campaigns, they're doing it against a constantly evolving consumer path to purchase and increasingly fragmented media environment. To say “it’s complicated” would be an understatement. 


The IRI Growth Summit is a three-day conference specifically designed to help CPG manufacturers, retailers and media industry leaders understand the ever-changing world of big data and how to better harness it for growth. Attendees will learn how to tackle their biggest big data challenges, including manufacturer/retailer/media collaboration and consumer personalization, while hearing success stories from  peers and advice from some of the most successful marketers in the world. 


Register and learn how to leverage new consumer insights, tap into better analytic capabilities and use cutting-edge technology to identify new pockets of growth and boost your bottom line. Speakers will include: 
• Albert P. Carey, chief executive officer, Pepsico North America; 
• Mick Ebeling, chief executive officer and founder, Not Impossible Labs; and
• Felipe Szpigel,president, High End Business Unit, Anheuser-Busch, InBev.


The 2017 IRI Growth Summit will be held April 3-5, 2017 at Gaylord Opryland Resort & Convention Center, Nashville, TN/ 


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