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Available in one week and three-day variations.
September 28, 2017
By: Melissa Meisel
Rembrandt, the original teeth whitening brand, advances the at-home whitening category with the launch of a new 1 Week Whitening Kit and 3 Day Whitening Boost Kit that provide visibly whiter smiles from the comfort of home in half the time of traditional 14-day kits. Ideal for whitening with short notice before a big event or special occasion, the kits arrive online at Rembrandt.com this month at a suggested retail price of $24.99 and $6.99 each, respectively. The 1 Week Whitening Kit is available in-store exclusively at Walmart today and will arrive in Harmon Face Values and select Bed Bath & Beyond stores in late October. The 1 Week Whitening Kit provides 14 days’ worth of powerful whitening in half the time. The 3 Day Whitening Boost Kit allows consumers to brighten their smiles quickly and experience the true efficacy of Rembrandt products at a low cost. “Our products are made with the same enamel-safe ingredients dentists use to remove deep stains, making them super effective and safe to use,” said Don Cumming, global brand director for Rembrandt. “Offering both the one-week and three-day options allows consumers to whiten their uniquely beautiful smiles in the way that is best for them.” Both kits feature StayPut custom-fit whitening strip technology, a new breakthrough design that is customizable to each user's unique smile. The larger, whitening tray-inspired design provides maximum coverage to whiten the front and back of teeth. More info: www.rembrandt.com
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