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Resvology To Launch at Sundance

Industry expert Walsh is spokesperson and creative director.

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By: TOM BRANNA

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Resvology has pegged industry pioneer Jennifer Walsh to serve as its global creative director. Slated to launch in early 2013, Resvology is the only skin care in the world formulated with the first ever stabilized form of resveratryl acetate, the multi-patented 4-AR Molecule, according to the company.

In her role as global creative director, Walsh will serve as the on-air spokesperson, reviewing and testing all new products while also providing expertise on product usage and best practices for all our consumers. A celebrity makeup artist and veteran beauty expert, Walsh got her start in 1998 when she founded The Beauty Bar—the first retailer of its kind to combine television, retail and the internet into one business.

Initial product launch will feature three age-defying and clinical-strength products including the Age Corrective Wrinkle Treatment, Age Corrective Eye Cream and the Gentle Cleansing Gel. Walsh will debut the line at the 2013 Sundance Festival in Resvology’s backyard – Park City, Utah.

“Jennifer Walsh’s in-depth knowledge of the industry as a retailer and brand partner, her longevity as a beauty expert and her ability to know what it takes to run a successful beauty business made her our top choice for global creative director,” explains Resvology’s CEO Kevin Passey. “Jennifer has been personally trained by over 100 plus brands and deeply understands education and training in the competitive prestige skincare category.”

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