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September 23, 2004
By: TOM BRANNA
Editor
Retail Forward, Inc., Columbus, OH, said it expects the 2004 holiday season to be the best since1999 for most U.S. retail lines of trade. Sales are expected to grow on average between 6.0-6.5% froma year ago. For the key sectors known as GAFO (conventional and discount department stores,apparel stores, furniture, home furnishings, consumer electronics and other specialty stores), theforecast represents growth that would be a full percentage point higher than last year and the bestsince 1999.More info: (614) 355-4009; Fax: (614) 355-4059; Website: www.retailforward.com.Aramis and Designer Fragrances Teams up with “The Donald”The Aramis and Designer Fragrances division of The Estee Lauder Companies Inc. will join forceswith Donald Trump in a multi-year deal. The agreement establishes Mr. Trump, the icon of Americanbusinessmen, as the spokesperson for a new 100ml/3.4-oz. men’s fragrance called Donald Trump,The Fragrance, which will launch in the U.S. in mid-November at Federated Department Stores.Terms of the deal were not disclosed.“We are excited to work with Mr. Trump, whose commitment to excellence and desire for perfectionis unparalleled,” said William P. Lauder, president and chief executive officer, The Estee Lauder Cos.”Mr. Trump’s extraordinary presence makes people take notice and ensures quality in all that he creates.We feel that Mr. Trump and Aramis are a winning combination of two global brands.”Mr. Trump has built his success from his real estate and hotel empires to reality television show”The Apprentice.” “We are confident that men of all ages want to experience some part of Mr. Trump’spassion and taste for luxury,” said Fabrice Weber, president of Aramis and Designer Fragrances.”His life is inspirational. People want to know him on every level. Now, with Donald Trump, The Fragrance,it can be an attainable reality.”
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