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Retired P&G Exec Edward Shirley Joins Bacardi

Named president and CEO of privately held spirits firm.

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By: TOM BRANNA

Editor

Edward D. Shirley, former vice chairman of Beauty & Grooming for Procter & Gamble, has been tapped as the new president and CEO of Bacardi Limited, one oflargest privately held spirits company in the world.



Shirley retired from P&G on Jan. 1, 2012, after 33 years service. A veteran of Gillette, he led businesses and organizations throughout the world, including Braun in Germany; Gillette Europe in London; Gillette Supply Chain, Global Marketing and International Commercial Operations in Boston; Oral-B North America in California; and P&G’s North American and Global Beauty & Grooming businesses based in Cincinnati.


Shirley will also serve as a member of the board ofBacardi Limited.


“We are fortunate to have Ed as our new CEO. He brings to Bacardi a powerful combination of strong business experience, proven results and inspirational leadership,” said Facundo L. Bacardi, chairman of the board of Bacardi Limited. “We look forward to benefiting from his deep and broad experiences in brand-building, sales, and general management across a variety of roles and businesses throughout the world.”

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